The social platform is still feeling the sting of Elon Musk’s takeover, according to Kantar’s Media Reactions report.

Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.

CMOs will expand creator marketing budgets next year. Nearly all CMOs (97%) state they will increase marketing budgets for ...

Marketers face mounting pressure to deliver insights faster than ever – but speed doesn’t have to come at the expense of ...

New Ipsos research finds Brits are more negative about the state of the world than the global average, but positive about ...

As ITV marks 70 years of TV advertising, shifting definitions of what counts as ‘TV’, changing viewing habits and evolving ...

Seven decades on from the launch of Britain’s first TV ad, Compare the Market, Sport England, Just Eat and ITV reflect on ...

ITV has revealed 70 of the UK’s top television ads from the past seven decades, to mark 70 years since the launch of ...

It’s fairly rare for a brand to actively encourage its customers to buy from a competitor. However, in calling on consumers to visit their local when pubs reopened earlier this year, Tesco produced ...

Effective ad targeting now requires brands to understand content, context and user intent – assumptions based on keywords and ...

Brands can comment “in full” on all aspects of the proposals, which will prohibit ads for “identifiable” less healthy products being shown pre-watershed.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elf’s use of controversial comedian Matt Rife in its latest campaign to ...