Heineken's sustainability chief leverages her extensive experience to drive the company's "Brew a Better World" strategy, ...

Fiat has launched the Grande Panda, a car incorporating recycled materials from Tetra Pak beverage cartons. Discover how such ...

Beverage brands are innovating to meet evolving consumer preferences for health, sustainability, and unique flavors. This ...

Beverage innovation is crucial for adapting to evolving consumer preferences and trends. Discover new launches in whiskey, ...

The study on Liquid Death, a premium water brand, reveals its pricing power and market dynamics. The research highlights the importance of understanding consumer willingness to pay and optimizing ...

Drinktec's supporting program covers top technical issues such as water management, DRS schemes, AI in brewing and much more ...

The circular economy in the beverage industry focuses on minimizing waste and maximizing the reuse and recycling of materials ...

Sustainability is not an easy topic to address. There’s myriad factors, many of which are interconnected and complex. And there’s rarely an easy solution. And yet, little by little, innovators are ...

In 2014, it looked like stevia had hit the big time. Coca-Cola, the world’s soda giant, had taken the sweetener on board and launched Coca-Cola Life with much fanfare. The mid-calorie drink was set to ...

Soda and other soft drinks have long been in the firing line in the war against sugar. They are, in many cases, the largest contributor to added sugar intake in many diets. And yet, advances in tech ...

Tracking Gen Z’s alcoholic drink preferences is essential for brands and marketers because this generation is reshaping the beverage industry with distinct values and behaviors. Unlike previous ...