Regulators in Texas have been aggressively enforcing the state's data privacy and security act, which went into effect on ...

There’s a classic problem in the ad tech and martech ecosystem. Although there are tens of thousands of vendors across the ...

Social media companies are cutting the junk from their diet; Trump is trying to reshape American media; and selling ads is ...

AI agents and “super signal aggregators” could perpetuate programmatic’s worst practices, pushing premium media brands into a new era of commoditization.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...