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Great content aligns with platform culture and audience expectations, even when it pushes past traditional brand guidelines.

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad ...

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The AI creative service is developing image models for clients including Meta, Amazon and Salesforce. AH. By: Asa Hiken.

Experts weigh in on the brand impacts of the latest tariff moves, including how performance marketing might be affected.

FCB New York and Ogilvy were named Agency of the Year and Network of the Year, respectively, while creator Jools Lebron also ...

Unofficial fan accounts are raising awareness for park funding under threat from the Trump administration.

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More brands are turning to generative AI to fill increasing needs for online imagery, sponsored social media posts and product ads, but they are running into a persistent problem—the tech doesn’t ...

MrBeast has parlayed his popularity into a growing lineup of food products. (Alberto E. Rodriguez/Photographer: Alberto E.

See Liquid Death’s spot with Tony Hawk’s severed head and Harry’s short film introducing a razor 10 years in the making.