Ram officials asked for help locating the "Bucking Hemi" after it disappeared. The Oakland County's sheriff said the case ...

As Stellantis marked the triumphant return of its Roadkill Nights to the streets of Pontiac, Michigan, a thief allegedly ...

Ram officials claimed its "Bucking HEMI" mechanical bull was stolen on Saturday, Aug. 9. The sheriff's office, however, says the brand made it all up.

HEMI is a brand that carries a long legacy with it, but the story goes back further than you might imagine. Here's the ...

Ram’s custom-built “Bucking HEMI” mechanical bull ride was stolen during teardown at Roadkill Nights. The brand is calling on ...

The mechanical bull, however, has met with some misfortune.

After 67 hours of uncertainty and a 1,200-mile roundtrip journey to and from North Carolina, Bucking Hemi has returned. It ...

The mechanical Hemi bull ride Ram debuted at Roadkill Nights in Michigan was not stolen after all, and law enforcement is ...

The "Bucking Hemi" mechanical bull Ram was using to promote the Hemi V8 in the Ram 1500 was reported stolen, with a ...

First Harambe, then Peanut the Squirrel — and now, Ram has lost its own larger-than-life mascot. The automaker’s V8-powered ...

Ram made headlines this week after its mechanical bull, inspired by its Hemi engine, was reportedly stolen following an event ...

Sheriff Michael Bouchard has issued a statement calling into question whether the Bucking Hemi was stolen at all.