Formula 1 is hot on the tail of the big dog of professional sports marketing, the NFL, and cleared $2.04 billion in ...

An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

Pepsi Confirms Limited-Edition Releases, 'Powerhouse' New Partnership first appeared on Parade on May 27, 2025 ...