An Australian motorsport legend says this new racing team would be crazy not to do everything it can to sign the former F1 ...

Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

Layne Riggs is all set to recreate his father, Scott Riggs' milestone by winning his next race at the iconic Nashville Superspeedway. Riggs Jr.

Sting Energy becomes Formula 1's official energy drink partner after a viral sound moment gets fans and F1 legends buzzing. Here's how it all unfolded.

Overtaking is nearly impossible in the current cars, which are 2 metres wide. Under F1’s new regulations for 2026, F1 cars ...

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

PepsiCo Foods Canada intends to capitalize on the sport's growing popularity in the country to reach Gen Z and millennials.

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

Under the terms of the agreement, Gatorade will also take title rights for F1's sprint race format - a Liberty-era invention itself - while other major consumer names now on board include Disney, Lego ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.