Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant become an Official Partner of the sport until 2030. The deal unites the ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

Formula 1 fans have been whipped into a frenzy following the release of an official promotional video which appeared to ...

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official ...

Daniel Ricciardo can be seen again on the social media of Formula 1, starring in a campaign video for the collaboration with PepsiCo.

In addition to expanding fan-facing efforts, PepsiCo will also support the future of the sport through a new partnership with ...

The Spanish GP has been a frequent fixture on the F1 calendar since its inception but since 1991 it has exclusively been held ...