Credit: Kathy Hutchins/Shutterstock HYBE's move to set up a new office in China arrives in the same year that its flagship ...

The agency behind global sensation BTS has been preparing to establish itself in China since last year, a Hybe official said ...

Hybe expands into China with a new office, marking a key step in its global K-Pop strategy amidst industry challenges.

President Lee Jae-myung’s pledge to boost Korea’s cultural industry has sparked renewed optimism in the K-pop sector, with ...

China, which has never officially acknowledged the ban, has more confidence in its own entertainment now and is looking to ...

Even more recently and on the K-pop front, Hybe announced plans to sell its entire stake in SM Entertainment to China's Tencent Music. The move is a testament to a strengthening relationship ...

South Korea's largest K-pop agency Hybe has established its first office in China — amid signs that Beijing is lifting its unofficial ban on K-pop shows. The agency behind global sensation BTS ...