It's what analysts say could be a concerning trend as the birth rate continues to decline, creating larger implications for ...

Our research reveals that 65% of Gen Z buyers will abandon a business relationship after just two to three negative ...

Fewer Gen Z voters said they plan to vote for a Republican in the midterm election than a month ago, according to a new ...

Allison Loveall told Newsweek that it "hits different" seeing her brother and sister build meaningful relationships with her ...

Discourse around what some are calling the “Gen Z gaze” erupted on X this week as older generations complained about customer ...

Gen Z abandons retirement plans for smarter wealth strategy - building multiple income streams and prioritizing financial ...

Fulfilling mom Wendy Chadwick’s dying wish, Cara Melia, a 24-year-old, from Oldham, UK, sealed her ashes in a glass bottle ...

In a new report from cash advance app Vola Finance, 63 percent of Gen Z users already had delinquencies on their record.

With summer right around the corner, Gen-Z vacationers have begun touting their travel tips, but some top recommendations are ...

By telling young adult stories and with stars like Rachel Zegler, new Broadway plays are pulling in younger audiences like ...

In the face of rapid advancements in generative AI, they feel that skills like empathy, communication, and leadership are the ...

A study from Clarify Capital reveals Gen Z is getting burned out by outdated application requirements, narrowing companies' ...