American Eagle, Gap, and Lucky Brand's star-studded jeans ads are going viral, sparking controversy or comparisons.

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Tariff pressures and macro uncertainty will likely disrupt Gap’s (NYSE:GAP) momentum, and after six consecutive quarters of ...

Fans say Gap's joyful, dance-filled denim ad breaks from rage-bait trends—praising its diversity, celebs and style.

Gap isn't the first brand to jump on the Sydney Sweeney/American Eagle bandwagon. Old Navy has already released a subtle ...

The new Gap campaign comes fresh off KATSEYE’s performance at Lollapalooza, a feat that the group doesn’t take lightly. “It ...

Gabrielle Union shared that Dwyane Wade's sister Tragil and their mother JoLinda had some reservations about the couple's age ...