The streamer's overall ad commitments more than doubled as it sold out in-game inventory for its pair of NFL Christmas Day ...

Streaming accounted for over 40% of the company's total upfront volume, which was consistent with the prior year ...

Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

Streaming accounted for 40% of total upfront volume for Disney. The company says this is consistent with its year-ago business.

On 'Daily Variety' podcast, Tatiana Siegel dishes on her profile of Trump-loving Superman alum Dean Cain; Brian Steinberg on ...

Marvel star Charlie Cox has sent fans into a tizzy after referring to the highly anticipated next season as the “final” ...

Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured ...

The upfront results come as TelevisaUnivision reported a 5% drop in ad revenue to $742 million in its second quarter of 2025.

"Alien: Earth" Season 1 had a two-episode premiere Tuesday and will play out over the course of six more episodes. Sydney ...

Disney Advertising said it's completed its 2025-2026 Upfront with overall volume consisted with the year before despite increased sales in sports and streaming. As the company continues to deepen its ...

During its Q2 earnings phone call with analysts, the company said sports programming pricing and volume witnessed ...