Walt Disney Co. says notable surges in advertising dollars committed to sports and streaming helped it match what it secured ...

Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...

Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

On 'Daily Variety' podcast, Tatiana Siegel dishes on her profile of Trump-loving Superman alum Dean Cain; Brian Steinberg on ...

Disney Advertising has completed all its TV upfront deal-making, with streaming and sports content showing major gains and “overall volume consistent with last year.” Media estimates a year ...