Clips from shows like ‘Succession,’ ‘The Sopranos,’ ‘The Simpsons’ and ‘Knight of Cups’ are being deployed to poke fun at the viral moment from the band's Boston show.

Either they’re having an affair or he’s very shy,” Coldplay’s Chris Martin said after the kiss cam caught the couple.

Chris Martin reacted to the onscreen couple shying away from the camera during a concert at Gillette Stadium on Wednesday, July 16.

The seven-time Grammy award-winning group’s on-demand audio streams are up by 25 percent, according to data from Luminate.

Astronomer CEO Andy Byron was caught allegedly cheating with the head of his HR department at a Coldplay concert in Boston.

A couple's reaction to being on the big screen at a Coldplay concert led to an awkward moment, and a viral reaction from Chris Martin.

Coldplay is set to bring its "Music of the Spheres" tour to Nashville after a "kiss cam" during a Boston show revealed a couple having an affair.

Now, Astronomer has released a tongue-in-cheek clip on social media featuring none other than Gwyneth Paltrow - Coldplay frontman's Chris Martin's ex-wife - as their "temporary" spokesman. In the video, Paltrow is dressed smartly and seated at a desk as she thanks viewers for their interest in Astronomer.