A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Building and using a customer database is a strategy for managing your customer relations. As a marketing tool, customer databases are widely used by medium and small firms because you can interrogate ...

When selecting a customer database, there are many considerations to keep in mind. The size of the business and the industry it operates within will significantly impact which type of system is ...