Man-of-the-moment Walton Goggins is stepping up as Walmart's new hype man in fresh ads featuring an earworm track from The Who. The company revealed the image campaign featuring the on-trend actor ...

It does that brilliantly in a new ad campaign, entitled “ Walmart. Who Knew,” featuring The White Lotus star Walton Goggins, whose name makes him the perfect fit for the role.

Walmart’s effort takes a similar approach as JCPenney’s “Yes, JCPenney” campaign that launched in April. That effort, which pushes consumers to reconsider what they think they know about the ...