Southwest’s recent re-branding effort may have gotten the thumbs up from branding gurus, but it’s the timing of the rebranding -- not the design -- that’s problematic. The new logo, plane ...

Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes.

Southwest Airlines said late Tuesday morning that flights had ... A British investment firm restored most of the vowels to its name after a widely ridiculed rebrand that showed the pitfalls of ...

Southwest Airlines, in addition to replacing its Wanna Get Away fare with Basic beginning May 28—which is also the same date the carrier begins to charge for checked bags—will rebrand its remaining ...

Southwest Airlines, in addition to replacing its Wanna Get Away fare with Basic beginning May 28 -- which is also the same date the carrier begins to charge for checked bags-- will rebrand its ...