Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail ...

New report analyzes global marketing spend shifts, industry signals, and measurement priorities shaping marketing ...

The new year is bringing a packed schedule to Great Northern Mall, 4954 Great Northern Blvd. in North Olmsted, which has announced its Spring 2026 event calendar featuring a mix of returning ...

Casey Barber joined Boston-based Marcus Partners as senior vice president, opening the firm’s new Atlanta office. Barber will ...

As beauty brands increasingly prioritise agility, formulation integrity, and supply chain resilience, Low Volume, High Mix (LVHM) cosmetic manufacturing is emerging as a strategic advantage rather tha ...

Clybourn Place set for a retail-first makeover as CRM eyes the Willow Street District and a potential 500-unit tower.

Femtech startup Pee Safe has secured $32 Mn (INR 290 Cr) in its Series C round from Netmeds-backer OrbiMed in a mix of ...

Teraza Kandah launched her at-home bakery after spending her 20s searching for her passion, now offering unique flavors like ...

Experts note that while the key shift this year is towards measurability and screen-led planning, there is cautious optimism ...