A judge has permanently dismissed a class action lawsuit against Amazon's Prime Video streaming platform. In a complaint ...

A judge has just dismissed, with prejudice, a class action lawsuit brought against Amazon’s Prime Video streamer, alleging that the sudden addition of ads to the service’s video content last year ...

A federal judge dismissed a class-action lawsuit filed against Amazon by disgruntled customers who alleged the company had ...

Get used to those Amazon Prime ads — a class action lawsuit accusing the streamer of misleading subscribers by charging extra ...

Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked strategic asset.

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Despite initial grumbling from consumers, Amazon introduced ads to Prime Video in January 2024, with ad loads of 2 to 3.5 minutes per hour. "We remain focused on prioritizing ad innovation over ...

Background and impact Amazon began rolling out ads on Prime Video content in early 2025, offering users an option to pay $2.99/month to continue watching without commercials.

A new report says Prime Video is increasing its ad load to four to six minutes per hour. This doubles the amount of ad time ad-tier users were previously exposed to.

Nevertheless, more ads on Prime Video are hardly welcome, and the cynic in me does have to wonder whether that six-minute per hour ratio will increase further in the months or years to come.

Amazon has increased the number of ads or “ad load” in Prime Video to four-to-six minutes of ads per hour, Adweek reports. Notably, Amazon never directly informed subscribers of the ad increase.

First, Jacobs Rothstein cited the court’s prior ruling concluding that Amazon’s introduction of ads to Prime Video “was not a price increase; it was a benefit modification, and such ...