Prime Video is no longer just a perk. It's a powerful ad platform, a connected-TV company, and Amazon's most overlooked strategic asset.

This new business isn't just an additional revenue stream. It's a strategic opportunity, and it could significantly reshape ...

Users take to social media complaining the numbers seem to have ramped up and one added 'let's not forget we actually pay ...

Amazon may be best known for its e-commerce and cloud computing businesses, but its advertising business is quickly becoming ...

Australian households are increasing the total number of streaming services they subscribe to as cheaper ad-supported options kick in, according to survey data from Kantar.The average Australian ...

The series is a major hit among women, making a place for itself in Prime Video’s most-watched TV season among women ages ...

Amazon's advertising business was one of many bright spots in the company's second quarter (Q2) earnings report released on ...

May 2025 marked a milestone for streaming video services. According to data collected by analytics firm Nielsen Holdings, streaming surpassed the combined TV usage of broadcast and cable.

Wondering how your ad performance measured up during Amazon's longest ever Prime Day? We'll delve into our proprietary ...

The Grinch and police drama Blue Lights were the most watched programme or film in Northern Ireland last year, according to ...

Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...