News

Paramount Acquisitions Chief Barbara Zaneri Exits, Virginia Lazalde-McPherson Takes On Expanded Role
Following Zaneri’s exit, Virginia Lazalde-McPherson will expand her role. Lazalde-McPherson, who was most recently EVP and ...
Paramount Promotes Virginia Lazalde-McPherson to Chief Program Acquisitions Officer as Barbara Zaneri Steps Away
Paramount has named Virginia Lazalde-McPherson as the next chief program acquisitions officer for Showtime and MTV Entertainment Studios as Barbara Zaneri steps away from the role.
Beyond The Story: 5 Tips For Strategic Storytelling
Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...
Vice Media Hires Former NBCUniversal Executive for Studio-Focused Turnaround
Under new CEO Adam Stotsky, the company will push provocative shows and podcasts.
Observer3d
Action Franchises Still Thrill Gen Z—With the Right Stars and Strategy
The action genre is evolving with streaming, spectacle and savvy stars—keeping Gen Z engaged even as classic franchises age.
Opinion
The Poynter Institute for Media Studies3dOpinion
Inside the 5-year strategy to create a paid CNN
A familiar New York Times playbook — verticals, bundles and slow iteration — is taking shape at CNN as the network looks beyond cable ...
The HR Digest5d
The Paramount Layoffs Highlight How the Cable TV Slump Is Spurring Job Losses
A recent round of layoffs at Paramount has affected 3.5% of the company’s US teams, with more cuts still on the table in the ...
Paramount Says Abrupt Dismissal Of Longtime Media Agencies WPP Media And Horizon Was Driven In Part By Push For "Greater Efficiency" – Update
D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...