President Trump signed an executive order that looks to end "third-party, pay-for-play" NIL payments for college athletes.

But after guiding the Arkansas Razorbacks to a surprise Sweet 16 in his first season, he says the game has changed unlike anything he’s ever experienced, and it has nothing to do with X’s and ...

Ultimately, there’s a saying that the rich will always get richer and, though NIL has been detrimental to many programs around the country, as far as Kentucky fans are concerned, UK is the rich.

The impact of revenue sharing has been to make it so most of the money going to college athletes will come from schools as opposed to third-parties via NIL. But the impact is very different for ...

ORLANDO, Fla., June 5, 2025 /PRNewswire/ -- A growing "impact first" movement is redefining how college athletes approach their Name, Image and Likeness (NIL) — and now, a new organization is ...

NCAA court ruling and NIL impact on future teams being felt at 2025 Final Four (ask Auburn) Even as Auburn eyes a title, it's deep in the transfer portal, navigating NIL deals and uncertainty in ...

The 21-year-old is still in the transfer portal and actively suing the Gators for fraud. Jackson Arnold Arnold is an interesting case of NIL allowing someone the chance to really fail upwards. He ...