Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and personnel.

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down ...

Prime Video averaged 2.16 million for its five NASCAR Cup Series races. This was the first season the streaming service carried NASCAR events under a seven-year rights deal.

NASCAR predictably took a small ratings hit for its five races on Prime Video, but the drop off was not as large as anticipated.

When NASCAR inked its massive $7.7 billion media rights deal set to kick off fully in 2025, fans expected big things. The post Has Amazon Prime Spoiled NASCAR Fans or Is TNT Really Bungling the ...

Amazon Prime Video's five-week run is over and TNT shows the next five Cup races, starting this week at Atlanta. Trucks, ARCA ...

How Prime Video's 'Burn Bar' is changing the way we watch NASCAR NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years ...