Meta generated more than $160 billion in advertising revenue last year, and WhatsApp has been the only major platform in their portfolio that wasn’t contributing to those massive profits.

Senior counsel Mukul Rohatgi, who appeared for WhatsApp, argued that the app merely tells Meta how many times a user goes to ...

Meta is adding three ad features to WhatsApp. This represents the company’s most significant monetization push for the messaging platform, which has become a global communication standard across ...

Meta faces risks from AI investments, regulations, and Reality Labs spending, posing challenges to margins and growth. Learn ...

Since Meta bought WhatsApp in 2014, the popular messaging app has continued to grow worldwide. But unlike Facebook, Instagram and most recently Threads, WhatsApp has never allowed advertising.

WhatsApp says that users will start seeing ads in parts of the app, as owner Meta Platforms moves to cultivate a new revenue stream by tapping the billions of people that use the messaging service.

Meta Platforms is better known for the social media platforms that it owns: Facebook, Instagram, Threads, WhatsApp, and ...

Meta Platforms (NASDAQ:META) stock has jumped recently following a blowout Q2 earnings report that vastly exceeded ...

Meta remains a solid business, but growth limitations and an elevated valuation make the stock less compelling despite its ...

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp messaging service by 2028, according to an analyst.

Since Meta bought WhatsApp in 2014, the popular messaging app has continued to grow worldwide. But unlike Facebook, Instagram and most recently Threads, WhatsApp has never allowed advertising.