McDonald's and Yum! Brands are innovating and expanding. Find out which is better poised for near-term growth amid industry ...

McDonald’s is planning to close of its standalone beverage concept, CosMc’s, starting in late June. The fast-food giant is ...

McDonald’s has debuted its most dynamic store yet at Admiralty Station, Hong Kong, unveiling a bold new “Mood-Engine” design ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

China continues to play a central role in McDonald's international strategy. Of the roughly 2,200 new stores the company ...

This week, McDonald’s announced that most of its U.S. locations will have extended late-night hours through the summer. When ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role ...

Shake Shack launches its first loyalty program amid economic uncertainty, offering $1 sodas and discounts to boost business ...