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We spoke with Lowe's CMO Jennifer Wilson about the company's give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

Popular YouTube influencer Jimmy Donaldson, known online as MrBeast, of Greenville, NC, joins Lowe’s home improvement chain’s creator network. MrBeast is among more than 17,000 creators enrolled in ...

Lowe’s teams with MrBeast to launch DIY tools, exclusive storefronts, and BeastCity, connecting with younger customers through social media.

Lowe’s teams with MrBeast to launch DIY tools, exclusive storefronts, and BeastCity, connecting with younger customers through social media.

Facing sky-high prices and limited housing supply, Gen Z is making do—with a drill. Lowe’s is launching a new home improvement creator network, enlisting YouTube megastar MrBeast and others to ...

Lowe’s just swung a hammer at the digital age by launching the first home improvement creator network, starring none other than MrBeast. This partnership aims to boost community engagement and connect ...

Lowe’s Companies Inc. is helping creators share DIY content, including one of the most famous influencers of them all. The home improvement giant is launching the Lowe's Creator Network.

While Lowe’s bills its new network as the first in the home improvement space, retailers including Walmart have run creator platforms for years. Meanwhile, agency holding companies have continued to ...