Sports logos generate strong opinions at the best of times. And perhaps that's the way it should be. Fans are passionate about their team, and often equally passionate about their rivals, so it makes ...

The Raiders logo has stood the test of time (and multiple relocations). But even the teams with the best NFL logos are knocking out temporary anniversary logos with increasing frequency. It's not just ...

Golf Channel has unveiled its pick for its new logo — a look that draws heavily on its past looks. The network, which is part ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these emblems have transformed from simple designs into carefully crafted symbols ...

Sports logos have become iconic symbols of our favorite teams over the years, from the likes of the Dallas Cowboys, Green Bay Packers, Las Vegas Raiders, Los Angeles Lakers, and New York Yankees.

What do you think of when you envision a Kentucky Wildcat? Not this logo, political reporter Austin Horn argues.

Nike quietly locks in Paige Bueckers’ brand future, filing a trademark that signals bigger plans beyond player-exclusive ...

Brooklyn is bold enough on its own; the marketing minds behind the rebooted Nets NBA franchise didn’t want loud colors and boisterous designs to send a message. Instead, with the design help of team ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

The Chicago Bears' logo hasn't changed much from the time the wishbone "C" was introduced in 1973. Neither has blue and orange mascot head, which served as the team's secondary logo until the Bears ...

Spencer Cox stood in front of a crowd at the Salt Lake International Airport as Olympic officials unveiled both the official ...

The late 1940s ushered in a wave of unique, colorful logos for college sports. The trend continued for over 50 years until athletics programs began to embrace minimalistic designs at the turn of the ...