Under the blistering 90-degree Texas sun, hundreds of eager fans lined up outside Baybrook Mall in Friendswood on Saturday morning—all for a chance to get their hands on Labubu, the quirky plush ...

From long lines wrapping around malls to fights breaking out in Pop Mart stores, the monster doll with a toothy grin has ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

A viral toy trend known as Labubu is taking over Houston, with fans lining up at Baybrook Mall and attaching the dolls to luxury bags as status symbols.

Labubu dolls are on sale at a Pop Mart store on June 10, 2025 in Guangzhou, Guangdong Province of China. Labubu craze soars globally, sparking fashion buzz and shopping frenzy.

But Labubu dolls are sold in “blind boxes” meaning the figure inside is a mystery until opened. Part of the appeal is the surprise element, and the chance to unbox a rare “secret” doll.

The Labubu craze continues with the rise of toy charm bouquets. Dubbed "Labubu mania," one witness reports a fights breaking out in Pop Mart store over sold-out plushie ...

With Labubu mania still climbing and POP MART eyeing further global expansion, don't expect this trend to die quietly. Labubu collaborations with major fashion houses are rumored.

Labubu-mania has reached a new peak as a human-sized Labubu was recently sold at auction for a huge sum of 1.08 million yuan, equivalent to just over £110,000.

Labubu mania hits Houston: Viral toy causes lines before sunrise Crowds were seen rushing to the mall hours before it opened.