Discover how the outcomes era enables marketers to connect upper-funnel brand activity directly to sales using transaction data, aligning CMOs, CFOs, and agencies around measurable growth.
Retail media networks (RMNs) burst onto the scene as a transformative solution for lower-funnel, point-of-purchase ...
LinkedIn's Alex Josephson sat down with us to discuss the power of B2B marketing videos before his appearance at Advertising ...
The consumer journey has evolved into an "infinity loop," a circular process that consumers continuously cycle through.
Female founder Rebecca Schwartz turned invoicing chaos into Tabs, an AI finance startup that just raised $55 million in ...
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new ...
Five weeks into the season, no undefeated teams are left in the NFL. The Buffalo Bills (+475; +425 last week) remain the favorites to win the Super Bowl despite their "Sunday Night Football" loss to ...
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