Bruce Jordan shares YouTube marketing strategies that turn hospitality expertise into engaging, monetizable content and lasting industry success.

One valuable strategy is “narrative mapping.” To do this, draw a grid of rows and columns. (You can also use Google Sheets.) ...

Founders love to say that marketing should drive revenue. But in my experience, very few hold their teams accountable to that ...

Vape manufacturers mirror traditional tobacco marketing, including stylish branding, flavours and sponsorships, to reach ...

Delivered Revenue and Adjusted EBITDA above the top end of Guidance Ranges Second Quarter Revenue Growth of 8.5%; Revenue ...

Taylor Swift has announced her 12th studio album, "The Life of a Showgirl." Swift announced the album on her website shortly ...