South Korea-headquartered entertainment giant HYBE has restructured its Japanese division, HYBE JAPAN, appointing Kenji Shima ...

“This is a tactic to draw attention and weaponize Taylor Swift’s name in the public eye,” Hudson wrote. Lively’s lawyers say ...

Inspire Entertainment Resort, a South Korean integrated resort (IR) with foreigner-only casino, is navigating effectively its ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Scooter Braun’s company HYBE America—of which he is CEO—has been issued a subpoena by Blake Lively’s team amid her legal ...

You can divide your marketing campaign into two main strategies, leveraging the strengths of both types of influencers. Many calculators are available online to help you measure these metrics and the ...

Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing efficiency and effectiveness.