To signal a broader programming mix: HBO Max was positioned as the successor to HBO, but from the beginning included more than just what was on HBO proper. With Max, WBD has stuffed in a slew of ...

HBO Max has revealed that Twitter (sorry, X) is refusing to allow the platform to change its handle back from @StreamOnMax to ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

The name's return was first announced during Warner Bros. Discovery's upfront presentation to advertisers in May.

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

As of Wednesday, HBO Max is no longer Max and is back to being HBO Max, just on the Max platform. We know, it’s confusing.

HBO Max was first launched in May 2020. Three years later, Warner Bros. Discovery — who had merged in April 2022 — rebranded ...

According to new research from Outward Intelligence, consumers have been responding positively to HBO and Max’s evolving strategy. Viewers continue to strongly associate both HBO Max and Max with high ...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

Harrigan’s conclusion: “Investor perception in the second half of 2022 should benefit from management delineation of HBO Max’s and Discovery+’s branding and pricing strategies, as well as ...

HBO and Max Content CEO Casey Bloys weighed in on licensing, branding and password sharing during a 2024 slate event in New York.

This week, HBO Max faded to black — and was reborn as Max. But many people are still wondering: Why did Warner Bros. Discovery decide to change the name? HBO, after all, remains a solid-gold ...