What’s old is suddenly new again when it comes to HBO Max. Now known as Max, but initially known as HBO Max, the Warner Bros.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

According to Warner Bros. Discovery reps, there are no plans to change how and when Discovery shows appear on the streamer.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " ...

Discovery Upfronts in New York City May 14, the streaming service announced it would revert to its HBO Max branding two years ... but the most important change has to come from the people.

Internet reacts as Max changes name back to HBO Max Warner Bros. Discovery CEO David Zaslav said in a news release, "We are bringing back HBO, the brand that represents the highest quality in media." ...

"Returning the HBO brand into HBO Max will further drive the service forward ... Sponsor Message But the change never really caught on, even as popular HBO originals like The White Lotus and ...

A new brand has been chosen,” the ... “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...