Yes, really. HBO Max—now officially HBO Max again—wants to reclaim its original @hbomax X handle. The only problem? The ...

Originally, the premium cabler introduced the HBO Go service for authenticated pay-TV subscribers, before launching the standalone HBO Now in 2015 — and then trying to clean it up with HBO Max.

It's all about branding and corporate priorities. Where the original name change to "Max" was meant to signify the streamer had a little of everything, that's not what the current head honchos want ...

Confused about the difference between HBO and HBO Max? This guide breaks down the differences between the two.

HBO Max is returning to its original name following a rebrand in 2023. The move aims to restore the familiar identity viewers ...

Warner Bros. Discovery makes a high-profile about-face two years after stripping the 'HBO' brand from the streaming service’s ...

More viewers cite ease of use and navigation on Max (25 percent) compared to HBO Max (18 percent), reflecting successful platform upgrades and an improved user experience. A greater share of consumers ...

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it ...

Streaming service Max is yet again changing its name, but users will be familiar with the new branding: HBO Max. The decision was announced Wednesday by Warner Bros. Discovery during a ...

Two years ago, Warner. Bros. Discovery changed the name of its flagship streaming service from HBO Max to simply Max. It was clearly a mistake.

It’s not TV, it’s… well, it’s a bit confusing. WarnerMedia has finally unveiled details behind HBO Max, the company’s long-awaited direct-to-consumer offering that will compete in an ...

Who says you can't go Home Box Office again? Warner Bros. Discovery renamed its streaming service HBO Max on Wednesday, formally reversing its decision from two years ago to dump the prestigious ...