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Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher ...
Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.
To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
A new study suggests that Google's "AI Overviews" summaries significantly alter search behavior, reducing clicks on links in ...
In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...
Google CEO Sundar Pichai on Tuesday revealed that the company’s autonomous security agent, Big Sleep, has for the first time ...
Campaign Middle East on MSN10d
Shifting search strategies in the age of AI
Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...
Google's AI-generated summaries are slashing traffic to news and information sites, creating a “devastating impact” on their clicks. A new study revealed Google's AI Overviews has triggered an 80% ...
Cloudflare CEO Matthew Prince is advocating for Google to provide better tools for blocking AI crawlers, noting that Gemini is already blocked by defa ...
Google has begun rolling out AI-generated summaries in its Discover feed on iOS and Android, raising alarm among publishers over further declines in website traffic. The summaries replace headlines ...