The expanded A/B testing options will automatically apply titles and thumbnails that earn the highest watch time. YouTube is ...

In the AI era, marketers cannot test their way to success. Rather, marketers must stop testing and start experimenting.

An industry survey finds that industry leaders are increasingly focusing on other datapoints.

South Korea’s university entrance exams chief has resigned following backlash to this year’s punishing English test ...

A new Yale SOM study finds that training generative AI to understand why headlines resonate—not just which perform ...

When you're trying to find your first customers, the analog work of getting out and hustling can make the difference between your business taking off and falling flat.

With Exclaimer, companies can eliminate manual updates, reduce the need for IT support and run personalised campaigns through ...

IAF has extended the last date to apply for AFCAT 1 2026. Read the full article to check the eligibility criteria, steps to ...

Gov. Kathy Hochul demanded the resignation of the head of New York’s Office of Cannabis Management following the withdrawal ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...

On GivingTuesday, Michael and Susan Dell promised a donation that would make the Rockefellers blush: $6.25 billion to top up ...