The spinoff of Comcast‘s cable networks has a name: Versant.. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it speaks to our ...

Versant Is New Name for Comcast Spin-Off By Brian Steinberg. Plus Icon. Brian Steinberg Senior TV Editor. bristei. Latest; Swerve TV Debuts FAST Channel Devoted to Women’s Sports 22 hours ago ...

New media company Versant will still look to be a major player in live sports even after spinning off from Comcast and NBC. Credit: Versant Versant By Matt Yoder on 05/08/2025 05/08/2025 ...

Versant, Comcast‘s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal.. Under the pact, which will cover the next two upfront cycles, NBCU ...

Comcast’s Spinoff Will Be Called Versant “It speaks to our adaptability and embraces the opportunity to shape a new, modern media company,” CEO Mark Lazarus told staffers Tuesday.

Comcast’s SpinCo, which will include USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate versatility and adaptability, the company said.