It has been a busy week for the Cleveland Browns merchandise team, as they released their "Dawg Pound XL" collection, along with new alternate helmets.

The helmets, which match the team’s brown pants, could provide the team another completely monochrome look (not counting markings). The team has sported brown jerseys and pants, most recently in 2013. Such a look could contrast with the all-white uniforms the team donned in 2023.

The Cleveland Browns have one of the NFL’s most passionate fanbases — but even Dawg Pound loyalty can’t escape a few lingering myths. In Part 1 of this deep dive, we tackle three fan-favorite fables still believed in 2025.

The Cleveland Browns are in for a wild ride this season. They drafted Shedeur Sanders, have a QB competition in training camp and a brand new look.

If at first you don’t succeed − well, that’s been a way of life for the Cleveland Browns during the past six decades or so. And, despite what you might think, that apparently includes their headgear.

The Cleveland Browns are embracing change as they attempt to move past a disappointing 3-14 campaign that left the franchise searching for answers.

The Browns teamed up with Dude Wipes to introduce the new “ Alpha Dawg ” uniform on July 23. “The reveal kicks off the team’s ‘Alpha Dawg’ era—an all-brown aesthetic built for the gridiron and bred for dominance," Dude Wipes stated. The 2025 season fit has brown pants, brown jersey with orange numbers, and a brown helmet with orange stripes.

The Cleveland Browns' quarterback depth chart may still be a puzzle, but Shedeur Sanders is already the face fans are flocking to. Drafted in the fifth round of the 2025 NFL Draft

The Browns are adding a brown helmet to their arsenal. It features a double orange stripe with a brown stripe down the middle, and a brown facemask. The team dropped both photos of the team wearing the helmet, as well as the following video:

He didn't set out to be an author, but Dave Eifert of Bay Village has landed on an idea that he has fleshed out into a trilogy that feels as curious as attorney "Perry Mason," as intriguing as the TV series as "Black Mirror" and as fun as the movie "Major League" all rolled into one.