If you have been every stuck in a rut, trying to solve a persistent problem, where every traditional brainstorming session leaves you with the same uninspired ideas. You might be interested in a new ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...