LT tire market trends are reshaping inventory, imports, and category strategy. A data-backed look at what tire dealers should ...

Kumho Tire U.S.A. reported double-digit sales and revenue growth since 2021 and outlined its strategy to support dealers heading into 2026.

Hoosier Heroes 2026 were announced at the PRI Show, honoring racers who embody passion, leadership, and impact on and off the track.

Yokohama Tire Corporation (YTC), will again supply ADVAN racing tires as the control tire for three Porsche one-make racing series in the U.S.

BATO is recalling certain Firestone Destination LE3 tires, size 265/70R17, according to the National Highway Traffic Safety Administration.

Telescope Tyres will continue operating under its existing brand in the near term, supported by Magna Tyres Group resources.

This year’s What’s Treading conversations gave tire dealers a direct line to some of the industry’s most influential voices – Bridgestone, Continental, Nokian Tyres, Double Coin, Atturo, Global Air ...

Apollo Tyres held its Sustainable Procurement Summit and Awards 2025. The event brought together more than 800 supplier representatives from over 20 countries across five continents. The event focused ...

Borman has nearly two decades of experience in sales and operations across OTR, tire and rubber track industries.

The Potenza RE-71RZ posted a 0.74 second faster dry lap and a 0.75 second faster wet lap than the Potenza RE-71RS.

Continental said Alive at 25 emphasizes decision-making and the consequences of risky behavior behind the wheel.

Nexen Tire is expanding localized product portfolios in the U.S., Europe, and Australia to better match regional demand.