Coca-Cola’s Christmas ads evolved from hand-drawn art and crafted animation to digitally produced films and, more recently, ...

Zee Immerse will develop platform-agnostic content across long and short formats, including digital-first and regional ...

As a Premier Partner, Hyundai Motor will receive commercial rights linked to matchday activities, in-stadium visibility and ...

As a part of the campaign, ABSLMF connects SIPs and SWPs to everyday life, showing how disciplined investing can support both ...

It has kept its $30-per-share cash offer for all WBD shares, while Larry Ellison agreed not to revoke the Ellison family ...

It launched a campaign featuring Joshua for its appliance series, including washing machines, also marking the K-pop singer’s ...

The mandate covers digital strategy, creative, social media and brand storytelling, with the agency rolling out CookieMan ...

AdLift has secured the SEO and content marketing mandate for AGEasy by Antara, a lifestyle and healthcare brand under the Max ...

The campaign was designed to position cakes as experience-led purchases rather than routine celebration add-ons, responding ...

As India becomes a top-ten priority market for Mars Wrigley, CMO Nikhil Rao explains how the brand is balancing mass scale, ...

As part of the deal, the brand rolled out limited-edition bundles, while Shroff will join initiatives focused on nutrition ...

The risk has increased with ChatGPT Atlas’ agent mode, which lets the AI view webpages and perform actions like clicking ...