The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

CI&T was praised for its capabilities in generative AI and a product-first approach, which has aided in recent vehicle ...

7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

The retailer widens the lens on back-to-school marketing by iterating on a “Yes, JCPenney” positioning that has boosted ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing ...

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

“We are uniquely positioned to win market share by bringing clients the immediate business solutions they need to grow in an ...

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new ...