As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

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At a time when most global advertising markets are grappling with economic sluggishness and geopolitical flux, India has stood out for WPP—not just as a promising growth engine, but as a testing ...

Accenture has announced plans to acquire Yumemi, a leading digital services and products provider headquartered in Japan. Terms of the transaction have not been disclosed. Yumemi's team of ...

The conversation about talent in advertising is one that seems to perpetually echo through agency corridors— a perennial concern that resurfaces with each wave of resignations or difficult recruitment ...