See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

If you send emails with subject lines like these, each one can chisel away at your brand’s equity with its target markets. No ...

Please note that your conversations will be recorded. Let’s be honest: seeing Gartner’s latest CMO spending report probably ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing ...

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

The most recent CMO Survey results offer fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a ...