Tim Cook got his share of advice from Steve Jobs on how to be successful at Apple, now he's asking John Ternus never to forget his 'north star'

Apple Inc. AAPL CEO Tim Cook says the advice Steve Jobs gave him in 2011 helped guide his 15-year run at the company, and he ...

Apple's Tim Cook says AI-fueled 'RAMmageddon' will make your next laptop and phone a lot pricier

But even Apple CEO Tim Cook recently flagged memory prices as a key hindrance to future revenue during the company's Q2 2026 ...
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Tim Cook urges John Ternus to protect Apple's 'North Star'

Cook's leadership advice: Tim Cook told John Ternus to focus on high-impact priorities and keep Apple's 'North Star'—creating the best products—in clear view. Legacy of past guidance: Cook's ...
The Berkshire EagleOpinion

Tim Cook’s Apple lessons for Main Street

Apple CEO Tim Cook will hand the reins over as CEO in September, 15 years after he took over from Steve Jobs. What can Main ...

What The Pundits Missed About Tim Cook’s Leadership

Tim Cook leaves Apple ten times more valuable than he found it. The real story is how he expanded where the company itself ...

Why Apple’s Rumored AI Mega-Deal Could Define Tim Cook’s Successor

Apple (NASDAQ: AAPL) is rewriting its own playbook in the closing chapter of the Tim Cook era. The company just delivered a ...
Total Pro Sports

Tim Cook Linked To Potential NFL Team Purchase — And It Could Shake The League

Former Apple CEO Tim Cook has been linked with a move to acquire the Seattle Seahawks following his career decision.

Tim Cook will step down as Apple CEO and hand reins over to the iPhone maker’s hardware leader

Apple CEO Tim Cook is stepping down from the job that he inherited from the late Steve Jobs, ending a nearly 15-year reign that saw the company’s market value soar by more than $3.6 trillion during an ...
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Apple hits record high as Cook prepares handover to Ternus

Record-breaking quarter: Apple posted $111.2 billion in Q2 revenue, its best March quarter ever, with double-digit growth across all product categories and regions. Leadership transition: Tim Cook ...