Birmingham Mail

I snuck into the 'SDMN' shop in Birmingham Bullring and there's something fans must know

As KSI and the Sidemen rushed back inside their new Bullring shop after officially declaring it open on Friday afternoon, I quickly snuck in behind them. I was on the scene, reporting live, and I ...
Retail Gazette

YouTube giants Sidemen open SDMN clothing store in Birmingham

YouTube sensations the Sidemen have opened their second physical store in Hammerson’s Bullring & Grand Central shopping centre in Birmingham. The shop, which opened on 4 October to much fanfare thanks ...
Birmingham Mail

YouTubers Sidemen to turn up to open new Birmingham Bullring store

Huge YouTube stars Sidemen are set to head to the Bullring this afternoon (Friday, October 4) to open their highly anticipated new clothing store. The SDMN Clothing store is opening in the former ...
Pepsi

Sidemen unveils new store in Birmingham

YouTube stars the Sidemen have opened their second physical store at Hammerson’s Bullring & Grand Central shopping centre in Birmingham. The store, which launched on 4 October is the first SDMN ...
The UK

YouTube group choose Birmingham Bullring for clothing store

Hammerson has announced that YouTube group, The Sidemen, will open their first SDMN Clothing store in the Midlands at Bullring & Grand Central. The 4,500 sq ft store will feature SDMN’s streetwear and ...