Despite the rapid changes in how business owners reach consumers, there is still value in what is known as above the line advertising. This type of advertising involves promotion through methods that ...

When it comes to advertising, building community, and reaching audiences, terrestrial radio is often overlooked in favor of digital platforms. Yet radio continues to deliver something businesses ...

Targeted advertising allows businesses to reach certain potential customers, based on their age, sex, educational level, race or other demographic characteristics. With the advent of Internet cookies ...

Choosing the right radio station(s) from the many that are available to you isn’t as difficult as it may seem at first. Radio divides it’s audiences into age ranges (18 – 34, 18 – 49, 25 – 54, 45+ and ...

As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...

The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...