Launching a business is difficult. It's always been that way. However, today, we live in an age that requires an inherent understanding of the convoluted Web that's been woven. Without it, gaining ...

In the dynamic world of B2B marketing marked by rapid technological advancements, evolving consumer preferences, and shifting market dynamics, it’s imperative to stay attuned to the changes brought by ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

Powerful brands in the future will be those that use AI to amplify human meaning rather than automate it away. Contributed by Robert van der Zwart, an EO Netherlands member, who is a coach, keynote ...

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...

Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone suggests ...

In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and their ...