Entrepreneur

This Popular Way of Measuring Product Success Isn’t Telling You the Whole Story — Here’s What to Track Instead

While Net Promoter Score (NPS) has become the default way of measuring product success, it is deeply flawed. Instead of relying solely on NPS, product teams should prioritize usage, retention and ...
Forbes

The AI Net Promoter Score: Understanding Its Benefits And Challenges

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The Net Promoter Score (NPS) has been a staple in customer feedback for years and is known ...
Fast Company

Net Promoter Scores are dead—here’s a better way to understand what your customers think

For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...