The easiest way to get started is by analyzing your current foundation. Since this shade is already a match, it's a great starting point. You'll notice that many foundation shades are marked by the ...

When it comes to creating a flawless complexion, finding the best foundation is key. And while you might find a formula you love and trust, sometimes selecting the perfect shade match can be tricky.

Beauty companies have started offering more and more shades of foundation and concealer than ever before. With so many options to choose from, beauty guru and TODAY style editor Bobbie Thomas joins ...

There are so many beautiful foundations available today, especially online, and it can be overwhelming to choose the correct formula and shade for your skin. As we age, our skin changes and fluctuates ...

Picking out the right shade of foundation is a tasking one especially when one needs to switch between brands/to a new brand where we have no idea how the shades are. And as simple as it looks, a ...

Foundation is, well, foundational to many women’s makeup routines. It provides a solid base layer to even out skin tone and imperfections while prepping your skin’s surface for additional products.

Makeup may add charm to the face, but foundation is the real game-changer. A good foundation hides blemishes, evens out the skin, and creates a flawless base. But if the shade is wrong—too light or ...

Flesh arrived on the beauty scene last summer, featuring a stick foundation in 40 shades, primers, eye gloss, and more. The brand, which is sold at Ulta and via its own website, steadily added ...

While she wasn’t the first to jump-start the trend, Rihanna and Fenty Beauty have helped put a spotlight on the need for more diversity and inclusivity in makeup thanks to incredible sales and ...