FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...

New MCP Server and Intelligence Tools automate negotiation, optimization, and execution, advancing FreeWheel’s mission to modernize premium video transactions. By providing a secure, open foundation ...

"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...

FreeWheel today launched an AI agent infrastructure designed to embed artificial intelligence directly into premium video transactions, enabling buyers and sellers to automate workflows and optimize ...

Contextual alignment drives up to +40% more brand recall and delivers brand outcomes across a range of content, allowing ...

FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...

FreeWheel has launched a new AI agent infrastructure designed to automate parts of the premium video advertising sales process, with PMG among the first partners to pilot the technology. The ...

FreeWheel, Comcast’s global streaming ad platform, has announced the launch of Context Engine, a new AI-driven feature within its Streaming Hub that helps advertisers align ads with relevant video ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 4 min 38 sec ago 1 hour 16 min ago By Gillian Follett - 7 hours 16 min ago By Jonathan Hyman - 7 hours 16 min ago By ...

NEW YORK--(BUSINESS WIRE)--Today FreeWheel, a global technology platform built for the streaming advertising industry, introduced new capabilities to its industry leading software that strengthen the ...